C3 is building momentum behind its powerful network messaging platform following recent installations at Cable & Wireless and Manx Telecom, both based in the Channel Islands.

The Cambridge-based company, which has over 20 years’ experience in developing advanced multi-channel communication products, is concentrating on rolling out its enterprise messaging solution to other carriers and MVNOs.

Alongside the delivery of superior voice messaging services, C3’s network messaging platform makes it easy to develop and deploy additional revenue-generating applications that differentiate service providers.

Value added services, such as speaking clock, personal numbering, PCI compliant automated payment methods or multiple conferencing, improve the customer experience, reduce churn, and extend the ‘long tail’ revenue from voice services.

The network messaging platform enables businesses to roll out a broad range of highly personalised messaging services to their subscribers – which they are able to manage via a user-friendly web interface.

Enabling customers to personalise and manage their messaging services has seen one C3 customer increase voice mail usage by 50% in just five months.

“Current voice messaging solutions can be inflexible and often have restrictive user and application licenses, meaning they are unable to be used for incremental revenue-generating applications,” said John Wood, sales and marketing director C3.

“C3’s network messaging platform is a cost-effective and future proof solution that enables companies to provide fully-featured voicemail, and easily deploy additional applications on an incremental basis.

“Our broad application portfolio has helped our network messaging customers generate significant increases in revenue, and we see huge potential for the network messaging solution going forwards.”