C3 plans to increase its presence in the Middle East after partnering with Metelco, a well-established value-add distributor of communication software solutions based in Dubai, UAE.

Metelco has a solid reputation in the Middle East region with over 400 customer installations completed in the past nine years. The company specialises in the provision of communication software applications (call management and voice recording), and will now be adding C3’s Apcentia Network Messaging platform and Fusion Contact Centre to its selective product portfolio.

C3’s Network Messaging is a powerful enterprise messaging solution that enables Mobile Networks Operators (MNO) and Virtual MNOs to deliver superior voice messaging services and easily deploy other revenue-generating applications, thereby increasing legacy streams and introducing new VAS revenue streams, at the same time as improving the customer experience and reducing churn.

Fusion Contact is a multi-channel converged communication platform that gives organisations complete control over their contact centre operation. The web-based graphical solution is incredibly simple to install and operate, and enables anyone to define and easily manipulate their communication services to meet specific business requirements.

“We have a strong focus on the applications provision at Metelco, which puts us in a unique position as a specialised distributor for communication software solutions,” said Raad Jaboori Al-Shaikh, Managing Director Metelco.

“C3’s Network Messaging platform and Fusion Contact Centre fit perfectly with the current Metelco product offering and we see a number of opportunities ahead as we promote these solutions to our current database of customers.”

John Wood, sales and marketing director of C3 added: “We are delighted to be working with such an experienced distributor that shares our enthusiasm for C3’s powerful and highly effective solutions.”