Category Archives: Industry News & Insight

4 Reasons Why You Should Move Your Contact Centre to the Cloud

The popularity of the cloud is ever increasing, through recent years the number of businesses adopting the cloud has continued to increase significantly. If businesses haven’t already migrated and moved their files, services and processes to the cloud it is more than likely that they are planning to. It is the same for contact centres too, it has become more and more common for the cloud to be used as a platform within a call centre setting, and why not? Here are just 4 advantages of the many that using the cloud can offer…

  1. Cutting Costs

Setting up a physical contact centre is incredibly costly and time consuming, not every company has the resources to finance their own let alone maintain it. Contact centres can incur costs from thousands up to millions depending on their size and how many months or years of work go into working towards their opening. Not forgetting the utilities, salaries of every single worker and not just the agents, even the little things such as refreshments and other perishables that are essential to the daily workings of a contact centre. Introducing a virtual contact centre software system into the mix however can help you to cut down on a lot of these costs. Giving agents the ability and opportunity to work flexibly and even remotely and from home means you don’t need such a large premises to house every single member of staff. With the downsizing of your premises it means you’ll be saving on electricity and other utilities too.

  1. Flexibility

As pointed out in the last section, migrating your contact centre activities to a platform in the cloud gives agents the opportunity to work from home or somewhere other than the office remotely. All of the files are accessible from anywhere because they’re all online when they’re in the cloud, everyone has access to everything they need while still maintaining the ability to add, log or save any files, details or data into the virtual system as well. With the need of having agents in a physical location eliminated it allows you to seek out more specialist agents. For example, if your centre needed to service German customers or you required someone with detailed knowledge of computers then you have a wider pool of talent to employ from compared to your surrounding area.

  1. Scalability

Industries are incredibly varied and the needs, wants and requirements of the customers within those sectors equally differ, as a result the peak times in all of these different businesses are different too. For example, Christmas is a typical peak time for retailers where they usually have a lot more queries surrounding product issues at this time, and around admission and clearing time Universities see a rise in the number of people contacting them.

These peak times mean businesses need a lot more capacity to deal with their customer service during these periods and so need to scale up and employ more agents. This can become a costly effort however if you require so many more agents and equipment because you need to find somewhere for them to work and install and maintain equipment you might not need for the rest of the year. This financial strain can be mitigated with the help of the cloud. Any software and systems in the cloud are easily adapted to the requirements of the business, so when the business grows or temporary agents need to be taken on board any software can be altered to suit.

  1. Customer Service Improvement

There has been major growth over recent years in using multiple channels to deliver great customer service so using multi-channel contact centre software in the cloud is a no-brainer. It allows you to streamline all incoming information from different channels such as Twitter, Facebook, email, telephone and even text messages into a manageable feed in a central location. Having all of this detailed information in one place allows agents to access all of the detail they need to be to deliver exceptional service to customers and support them to the best of their ability.

Find out more about or multi channel communication platforms for the cloud environment

WhatsApp passes 100 million voice calls a day

Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.

In this blog, as WhatsApp passes a significant milestone, Martin Kirkup considers the advantages of VoIP


Whatsapp revealed in a recent blog post that its users make more than 100 million voice calls each day equating to more than an astonishing 1,100 calls per second showing the growing demand for Voice over IP (VoIP) calls as consumers move away from traditional ways of communicating.   What’s even more surprising is that the app only completed the rollout of its new voice-calling feature for Android and iOS users in April 2015.

The chat app offers the facility to all its users, allowing them to transmit a voice conversation as ordinary internet traffic rather than as an ordinary voice call. This means that callers can use wi-fi networks or their data plans to make these calls.

Continue reading WhatsApp passes 100 million voice calls a day

It Doesn’t Have To Be This Way! Why Companies Hang Up On Customers

Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.

In this blog, Natasha Rutterford tackles the thorny issue of dropped calls


I love the daily tips emails from Contact Centre World. Some are really enlightening with new ideas and operating methods, many others highlight common failings in customer handling.

The issue in the below comment caught my eye as it is something which I have experienced and really irritates me as I know there is a simple technical solution!

Deliberately dropping calls during busy periods.

Continue reading It Doesn’t Have To Be This Way! Why Companies Hang Up On Customers

University clearing is important to both parties

Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.

In this blog, Martin Kirkup analyses the two-way street of University Clearing.


Now with the end of their exams and summer officially arrived it can be tough for students to keep track of all the different universities and Colleges Admissions Service (UCAS) deadlines that they need to keep to in order to start their university education.

For students wanting to apply to universities to study in 2016, June 30th marks the deadline for UCAS applications – from July 1st, any student applications received are automatically entered into the Clearing process.

Continue reading University clearing is important to both parties

The Power of Human

Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.

In this blog, our Marketing Manager Natasha Rutterford looks at the importance of a ‘human touch’ vs full automation.


Automation, self-service and the power of technology have revolutionized the contact centre, however when it comes to resolving some issues you can’t beat a human touch.

Often these situations are the most sensitive or demanding and you can be sure that if your organisation slips up here your clients won’t forget it!

It’s tempting to rely heavily on automated self-service in order to save costs; however it may be better for contact centre management to view humans and technology as allies in the fight for a better customer experience.

Continue reading The Power of Human

There’s More To Mobile Wallets Than Money…

Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.

In today’s  blog Sales Director John Wood reflects on the wider advantages of Mobile Wallets, inspired by a recent TelemediaOnline post (more details below).


Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched.

For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way consumers shop. There is no doubt that the company has been leading the way in the effort to move consumers from the use of old fashioned physical wallets, packed with various plastic cards, to a world in which your iPhone or Apple Watch does all the work.

Continue reading There’s More To Mobile Wallets Than Money…