Welcome to C3’s Industry Insight blog series inspired by articles and comment on the web.
In this blog, as WhatsApp passes a significant milestone, Martin Kirkup considers the advantages of VoIP
Whatsapp revealed in a recent blog post that its users make more than 100 million voice calls each day equating to more than an astonishing 1,100 calls per second showing the growing demand for Voice over IP (VoIP) calls as consumers move away from traditional ways of communicating. What’s even more surprising is that the app only completed the rollout of its new voice-calling feature for Android and iOS users in April 2015.
The chat app offers the facility to all its users, allowing them to transmit a voice conversation as ordinary internet traffic rather than as an ordinary voice call. This means that callers can use wi-fi networks or their data plans to make these calls.
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